BASS, the worldwide leader in bass fishing, announced today that BOOYAH Bait Company has become an official sponsor. BOOYAH Bait Company, a longtime advertiser in BASS publications, will make their BOOYAH brand the official wire bait of BASS and its prestigious tournament structures and events.

The agreement includes sponsorship of the Bassmaster Classic, Bassmaster Elite Series, the BASS Federation Nation presented by Yamaha Outboards and Skeeter Boats, the Bassmaster Opens and the Academy Sports + Outdoors Women’s Bassmaster Tour.

“BOOYAH Bait Company has long been a supporter of BASS and we are proud to become the official wire bait of BASS,” said Andy Carroll, BOOYAH Sales and Marketing Manager. “With 2008 Bassmaster Classic Champion Alton Jones winning the most prestigious tournament in the world by fishing BOOYAH jigs last year, it’s a natural step for us.”

As part of the agreement, BOOYAH will receive significant exposure across all of BASS’ multimedia properties including Bassmaster magazine and www.Bassmaster.com. Additionally, BOOYAH will receive on-site exhibit space at all BASS events to display their product lines.

BOOYAH’s pro staff includes a number of noteworthy Bassmaster Elite Series anglers including Jones of Waco, Texas; Edwin Evers of Talala, Okla.; Terry Scroggins of San Mateo, Fla.; Zell Rowland of Montgomery, Texas; Matt Reed of Madisonville, Texas; Terry Butcher of Talala, Okla.; and Timmy Horton of Muscle Shoals, Ala.

“We look to develop our relationship with BOOYAH and to build their brand recognition across our multimedia platforms,” said Tom Ricks, vice president and general manager of BASS and ESPN Outdoors. “We applaud BOOYAH for their longtime support of our anglers and devotion to the sport.”

For more information on BOOYAH Bait Company, visit www.lurenet.com.

For more information, contact BASS Communications at (407) 566-2208 or visit www.Bassmaster.com. 

About PRADCO:
BOOYAH Bait Company burst on the bass fishing scene with a Bassmaster Classic win in its first 4 years of existence when Alton Jones won the 2008 Classic with what were then two prototype lures, which went on to become the A-Jig and the Pigskin Jig.

BOOYAH Bait Company product line includes a huge variety of high quality spinnerbaits, buzzbaits, jigs, jig heads and bladed jigs in unique and bass-catching styles and color patterns. With Bassmaster Elite Series pro Zell Rowland providing input on buzzbaits and other top professional anglers weighing in on jigs and spinnerbaits, BOOYAH Bait Company stays on the front line of fishing technology.

BOOYAH Bait Company products can be found at leading mass merchants, department stores, catalog houses and neighborhood tackle and hunting stores. To meet the needs of anglers in other parts of the world, BOOYAH baits are sold by both export agents and direct distributors in more than fifty countries.

About BASS:
For 40 years, BASS has served as the authority on bass fishing. With its considerable multi-media platforms and expansive tournament trail, BASS is guided by its mission to serve all fishing fans. Through its industry-leading publications Bassmaster Magazine, BASS Times and Fishing Tackle Retailer and comprehensive Web properties in Bassmaster.com and ESPNOutdoors.com, the organization is committed to delivering content true to the lifestyle. Additionally, television programming on ESPN2 continues to provide relevant content – from tips and techniques to in-depth tournament coverage – to passionate audiences.

The organization oversees the prestigious Bassmaster tournament trail, which includes the Bassmaster Elite Series, Bassmaster Opens, Women’s Bassmaster Tour and the Bassmaster Classic, the ultimate celebration of competitive fishing. Through its grassroots network, the BASS Federation Nation, BASS sanctions more than 20,000 events annually.

BASS also offers an array of services to its more than 500,000 members while spearheading progressive, positive change on issues related to conservation and water access. The organization is headquartered in Celebration, Fla.